Did you know that approximately 10-15% of Americans are afraid of the dentist? Since dental phobia discourages people from visiting the dentist, you must come up with effective ways to gain their trust. Fortunately, this can be accomplished using SEO, or search engine optimization. SEO marketing will allow you to reach potential patients and encourage them to visit the dentist, which will earn you more business. By implementing a dental web marketing system that contains the following dentist SEO strategies, you will be able to attract more new patients to your office.
1. Web design. Creating a professional, user-friendly dental website design will improve the search engine ranking and visibility of your website. In addition, making your website navigable and easy to use will help users discover all the helpful information your website provides. Since you only have one chance to make a first impression on users, you must make your website as responsive as possible to immediately grab and maintain the attention of every potential patient who visits your site.
2. Content marketing. This SEO strategy helps your website rank higher on search engine results pages, which is important because 64% of Americans use search engines to find local businesses. Content marketing involves the creation and distribution of blogs that contain relevant keywords that users commonly search for. Since companies that blog receive 55% more traffic and 57% of businesses have gained a new customer by blogging, this is one of the most effective ways to attract more patients.
3. Social media advertising. Your dental website must also have a strong presence on social media sites. This is because 18% of consumers research products or services using social media, and 90% of online adults use social media extensively. By advertising your website on social media, you will be able to reach a wider audience.
In order to properly market your dentist office, you must implement a dental web marketing system. Your dental web marketing system should utilize web design, content marketing, and social media advertising, as these are all effective web marketing techniques. By applying these strategies, your dental practice will receive more new patients.