Cosmetic Dentistry By the Numbers

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Cosmetic dental work is an industry that has grown exponentially in the past few years, and by using new dental technologies, cosmetic dentist offices can provide services like whitening, tooth reshaping, and dental implants and dentures (just to name a few). Research shows that nearly all Americans — 99.7% — believe that an attractive smile is an important physical aspect in social interactions, and about 75% of adults believe that an unattractive smile could actually hurt their career.

So just how popular is cosmetic dentistry these days?

300% The increase in tooth whitening procedures over the past five years. Americans alone spend about $1.4 billion on tooth whitening services each year, including over-the-counter products like toothpaste and whitening strips as well as whitening procedures provided at cosmetic dentistry offices.

250%: The increase in patients who seek veneers from their cosmetic dentist, measured over the past five years. Veneers are just one of the many options available to fix dental problems like discoloration or misshapen teeth, and some types of veneers (like lumineers) are ultra-thin and ultra-durable, effectively creating the appearance of natural tooth enamel. Veneers typically last anywhere between five and 10 years, with proper care, and most patients are so pleased with their smile when they get veneers that they continue having them replaced.

$5000 to $6000: The amount of money that the average patient spends on cosmetic dental services in order to improve his or her smile. Considering how much emphasis the average American puts on having a bright smile, and considering how important healthy teeth are in your overall health, this is just a small investment that pays off pretty quickly.

Remember, cosmetic dentistry isn’t just about how your teeth look — it’s also about keeping your teeth as healthy as possible.

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