In this YouTube video, My Social Practice talks about five different effective methods for orthodontic advertising. Some methods may work for specific offices and not others if the process doesn’t resonate with the practice owner.
Ninety percent of customers do online research before picking an orthodontist.
Without clever marketing, the traffic flow for an orthodontist can be slim to none.
Sharing team photos can be a great way to help people get a behind-the-scenes look at how the office operates. People like people, not equipment. Don’t be afraid to highlight team members and show images of everyone enjoying their work.
Make starting orthodontic treatment fun. Post images of goody bags and treats that patients receive. Show support rather than just writing about it.
Run a campaign where patients are challenged to a flossing contest. Do a thirty-day challenge, and once a person shows they have completed it on social media, enter their name to win a prize.
Talk about real life, especially the orthodontists and the team. People are human. They experience the same things. The more they know their dental professional cares, the more likely they are to feel more comfortable.
Create opportunities for patients to share selfies. When they snap a selfie in the office, post it on their own social media and then tag the office in it, it drives more eyeballs to the business.